How to Sell Yourself (3 Steps)

You must learn how to sell to become successful. If that’s disappointing to you, I’d guess it’s because you’ve had a bad experience with salespeople in the past. Sleazy people on the other side of the phone constantly calling and getting in your face to do nothing more than earn a little commission. Those salesmen are stupid. 

First off, when’s the last time you bought from someone like that? Never. Sleazy tactics don’t work and will never work. Real selling is about solving a burning pain in your client, which conveniently never popped into the heads of those sleazy scam callers. The selling that works is one that’s ACTUALLY USEFUL for the prospect. Provide a solution for a problem that your client wants solved, and they’ll be happy to pay a premium for that solution. Don’t believe me? (Talk to financial experts Ramit Sethi and Dan Lok, but also...) Look at your own buying habits. Maybe you bought a new computer to get rid of the pain of slowness, or you got insect nets installed in your backyard. There’s a good reason you purchase the things you do, and other people might find it outrageous that you spent 3 thousand on a high-end laptop, but it makes sense because its value far outweighs the monetary cost to you. 

Hopefully I’ve stressed the importance of focusing on problem solving enough that you’ve warmed up to sales, at least a little bit. Sales doesn’t have to be sleazy or unethical. You can sell. In fact, it is your OBLIGATION to sell if you truly think you’ve got something of value to offer. (And if you think you don’t have anything valuable to offer, that’s a totally different issue that I’ll address in a future article and link here) I used to think that if my product was good enough it would “sell itself”, but that simply isn’t the case. While you might understand the immense value your product brings, it’s up to you to get your clients on the same page and therefore HELP THEM. (It’s also your job to get clients to see your page in the first place, maybe that’ll be an article for another day) 

So how do you sell yourself? 3 Steps. 

What problem are you solving?

Who exactly needs this problem solved?

Where did these people go to get this problem solved before you came along?

Once you’ve identified these 3 things, you’ve practically guaranteed that someone will appreciate your help, and will gladly pay a pretty penny for it. 

I hear a lot of advice saying how important it is to be unique, but this is way too vague and can get you in trouble if you don’t understand the reasoning behind it. You shouldn’t put flower animations on your sales page for computer parts because it makes you “unique.” Instead, what have you seen people complaining about? Where in competitors’ processes does the client get annoyed and click away? Let’s take the case of Ramit Sethi (which I highly recommend for advice in personal finance and growing your business): His unique qualities are listed right on his website. He will help you get rich AND keep enjoying the things you love, he doesn’t accept business from people with credit card debt, and he gives away 98% of his content free. (I’m not sponsored, I swear)

He saw that people were getting the wrong advice about achieving financial freedom, and decided to differentiate himself by tossing out the traditional advice of saving on the small things and instead focuses on his “Big Wins.” You can apply a similar strategy to selling yourself and your products. 

In brief, just remember, 

What problem are you solving?

Who exactly needs this problem solved?

Where did these people go to get this problem solved before you came along?

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